How To Create A Professional Image For Your Business

When running a business your image is going to be what you present to the world for the first time.  If your image is professional and gives people a level of confidence, then you will build them into your fold and hopefully keep them on for years to come.  One of the first ways to accomplish this is to develop a strong initial offering.  This can be done by sending out promotional material to your prospects.   This can be done well using envelope printing in Eden Prairie services.

Have a clear logo

People are taken in by a great logo and clean design.  When developing a logo, it should represent your business as a whole.  It shouldn’t be confusing or even straight on obvious.  The idea behind a logo is to brand your company and make something that when looked at reminds people of who you are and what you stand for.


Colors are very important in your business.  People want bright and cheery colors when dealing with business.  Red, blue, green and yellow are all primary colors and ones used in most logos.  When developing the color scheme for your business start with these four basic colors and add from there. 


You don’t want to make your logo huge.  Logos should be just perfect in size, and to achieve this may take a few iterations.  When looking at size, you want your logo to fit well on anything.  This will mean a business card, envelope, stationary or a huge billboard.

Find a pain point

envelope printing in Eden Prairie

To be successful, you need to find a pain point and speak to that need.  If someone doesn’t know how to do something, then you need to convey that you can answer or teach that to them.  Your logo and your message for your business should scream this pain pint.  For when we see it and can relate to it, people know we can resolve it.